Brand Strategy
Campaign
Concept Development
Snello is a concept for a new mobile broadband brand that makes it easy to stay connected - anywhere, anytime. The project rethinks how internet is communicated by removing tech jargon and replacing it with a playful, human tone of voice. Snello is designed for people who want connection without complexity - from the sofa to the summer house, from the city to the countryside. The brand combines clarity, personality and movement in both visual identity and storytelling, making internet feel more like a friend than a service