Taglines
Stickers
Outdoor Posters
Activation
Emballage Design
Shaker struggles with a negative image and social stigmatization. Many associate it with a specific type of environment and behavior, making it difficult to attract a broader audience. There is a need to change the perception of Shaker and show that it can be enjoyed in many different social contexts - regardless of place, occasion or company. Therefore, we created a campaign that reflects this, while also recommending that Shaker introduce a new variant to their range: an alcohol-free Shaker.